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Mit vielen exklusiven Modellen von Topmarken wie Nike und adidas. Originals Supercourt, adidas Sports industry observers are now questioning Southampton’s rationale for selling a key sponsorship asset to an unknown brand. All quotes delayed a minimum of 15 minutes. (Reuters) - Southampton have agreed a three-year kit sponsorship deal with Chinese start-up LD Sports which represents the most lucrative partnership in the club’s history, the Premier League outfit said on Monday. This website uses cookies to improve your experience and for advertising services. Its logo will appear on the front of the first-team jerseys through to the end of the 2021-22 campaign. Site designed and built by Don’t miss out…. Copyright © 2020 JD Sports All rights reserved. But LD Sports is yet to launch, its product offering is still unknown, and few observers had heard of the company before it signed with Southampton. providing the most accurate data and analysis on media rights deals. companies – based on exclusive insights from our team and the people who run the insight. SportBusiness is the most trusted global intelligence service, providing unique news, analysis, React Element 55, Converse Buy Now, Pay Later Pay in 3 instalments Free delivery on orders over £70 Available in over 500 stores across the country, it's the perfect gift. perform The ultimate gift card is the only gift card you need. data, consulting and events. 348.6k Followers, 40 Following, 2,811 Posts - See Instagram photos and videos from JD Sports (@jdsports) Southampton was the first Premier League club to come under Chinese ownership. Its home page offers a partnership launch video and notice that reads: “Our website is in progress…” Visitors are also encouraged to follow LD Sports on social media, but the website provides no social media handles. Shop 24/7 using the app. Spanish LaLiga football club Málaga has unveiled betting company Marathonbet as its new main sponsor. Our Standards: The Thomson Reuters Trust Principles. Get up to 50% off in the JD Sports sale! JD Sports ist einer der führenden Einzelhändler für Sneaker und Sportbekleidung. reserved. Find your local store, view opening hours and find out where you can get free delivery to collect your order from! Southampton finished 16th in the Premier League this season with 39 points from 38 matches. From trainers to tracksuits, shop the sale right here! community, Always the Leader A digital subscription combining the best of SportBusiness specifically for academic institutions worldwide. Nite Jogger, adidas detailed analysis, leveraging our unique data to provide independent advice. Helping our clients make sense of sport’s commercial markets, our industry experts In a club statement, Southampton described its new sponsor as “a brand-new sports content, marketing and entertainment platform,” adding that although it is not yet operational, it will “launch this summer for the Chinese market.”. Mark Dreyer, founder of China Sports Insider, told SportBusiness Sponsorship: “I don’t think it’s a scam per se, but it’s a huge risk for the club to be taking – in effect gambling on an unknown company and announcing it as the biggest deal in their history. The deal is part of Southampton’s attempt to broaden their appeal in China under the ownership of Jisheng Gao. Park House, 116 Park Street, London, W1K 6AF, UK, 1001 Brickell Bay Drive, Suite 2306 (23rd Floor), Miami, FL 33131, USA, 3 Temasek Ave, Centennial Tower #18-01, Singapore 039190, Insight and analysis for top decision-makers in sport. The Daily Echo also confirmed that it has been informed that LD Sports is not linked to Gao or Lander Sports, but industry observers remain unconvinced. Originals ZX, adidas We deliver strategic and commercial advice based on data driven insight to help you compete in business of sport. Simon Chadwick, professor of sports enterprise at the University of Salford, Manchester, said on Twitter that the deal “carries hallmarks of Chinese state influence”, adding that “this no ordinary deal”.

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