Burgers: #Burger Search
• Alternative real protein burgers (24/7) made from chorizo.
• Korean toppings/sauces (e.g., gochujang).
• Pineapple as a topping.
• Tots, small fried grated potatoes, plain or flavored as a side.
Second link below, 50 Best Burgers in L.A. will spark your innovative juices.
So What: Twitter Advanced Search is still one of the best research tools to unearth product and beverage innovation ideas based on pinpointing specific criteria (#Burgers).
Beverages: Cold Brew Category Heating Up
So What: The beverage category is evolving into a crowded playing field, but thanks to its high profitability it is important to have a wide range of product offerings, especially those that are on trend like cold brewed beverages.
Bakery: Benchmarking 2017 Retail Bakery Trends
• Clean labels and formulated products (non-pho shortenings).
• Decorated, personalized/individual products.
• Breakfast items (e.g., sweet & savory).
• Grains, grains, grains!
• Packaging innovation.
So What: Benchmarking Retail trends is always a good starting point for prioritizing product or beverage innovation. For the bakery category, it appears hand-held items for 24/7 breakfast represent an excellent opportunity for all those targeting the Food-Away-From-Home channel.
Consumerism: FAFH Trends 2017
• Delivery Revolution – More “dining in” options.
• Healthy Menu Options – Cleaner labels.
• Indulgence – Opposite of the above trend – over the top items.
• Breakfast 24/7 – Robust menu items.
• Sour – Pickling will achieve mainstream popularity.
• New Cuts of Meat – The whole animal movement, the rise of artisan butchers.
• Seaweed – The new kale?
So What: Staying ahead of the competitive curve is challenging, thus participants in the Food-Away-From-Home channel need to constantly review the leading trends that will be impact food and beverage innovation.
Consumerism: American Eating Habits
So What: Having a pulse on how Americans eat is paramount to prioritizing food and beverage innovation.
Consumerism: Campus Diners
So What: C&U campus dining is a great incubator for analyzing future Millennial eating trends.
Technology: Mobile Marketing
So What: Mobile marketing as a way to connect with consumers. Advertising dollars will soon be the number one line item on all marketing budgets. Note: B2B mobile marketing will also begin to catch-on.
Segment Competition: Amazon Go
So What: A.) An innovative form of convenience that will steal guests from foodservice operators; and B.) Foodservice operators need to examine technology like Amazon is using to enhance the convenience of their “grab & go” offerings/programs.