Beverages: Spice It Up
So What? Cocktails and soft drinks represent key areas of flavor innovation for restaurants, foodservice operators and packaged-food makers.
Beverages: Expo East Roundup
So What? The emergence of new brands and types of plant-based waters speaks to the category’s potential for further growth of bottle water.
Bakery: Trends
So What? Bakery as a category will continue to exhibit growth in foodservice thanks to snacking and their potential for unique carriers for burgers and sandwiches.
Soup: Millennials Driving Sales
So What? Is it a meal? Is it a snack? Regardless, soup sales are heating up among Millennials.
Breakfast: Back to School
So What? Incorporate twitter advanced # search into your organization’s innovative process.
Technology: Predictive Ordering
So What? As consumer eating habits become more situational based on convenience (time and location), predictive ordering will help the foodservice industry utilize data to streamline the supply chain of menu items (food & beverage).
Consumerism: Food eVangelists’
So What? Consumer segmentation is beginning to take on a whole new level by focusing on individuals’ preferences and attitudes towards the food they eat. It will be important for both manufacturers and operators to monitor eVangelists’ given the power of social media.
Consumerism: Rebellious Tweens & Teens
So What? Our future consumers’ (tweens and teens) appear to already have established their perceptions about eating and do not want to be told what is good or bad. It is best if all future communications be informative, authentic and non-manipulative to this group.